Performance Roofing and Siding – Serving Oakland, Washtenaw, Wayne, Livingston, Kent, and Macomb Counties since 1996
Roger Sovis, the General Manager at Performance Roofing and Siding, brings a wealth of experience to his role since joining the company in 2024. With a Bachelor of Arts from Michigan State University and an MBA in Strategic Management from Azusa Pacific University, Roger’s educational background complements his diverse professional experience. Having entered the roofing industry in April 2021, he leverages his prior construction management expertise from the Experiential Marketing and Exhibit industry to enhance PRS’s processes and customer service. As General Manager, Roger’s responsibilities span team leadership, strategic planning, operations management, and customer relations, with a focus on developing and documenting Standard Operating Procedures. A resident of Northeast Oakland County, Roger’s market knowledge covers much of Oakland County, parts of Genesee County, and Northeast Livingston County.
Outside of work, Roger is actively involved with Oakwood Community Church and Leadership Oakland, demonstrating his commitment to community engagement. In his free time, he enjoys spending time with family, praying, working on home projects, and attending collector car shows and tours, showcasing a well-rounded approach to both his professional and personal life.
Andrew Jordan, Production Manager at Performance Roof and Siding, brings over 30 years of construction industry experience to his role. Starting his career as a framing carpenter, Andrew honed his skills in high-end woodworking and project management before joining the company in 2024. With a passion for reconstructing neglected projects and integrating modern technology into traditional structures, Andrew excels in job delivery and management. His background in running pizzerias early in his career instilled exceptional service skills that he applies to his current work, where he most enjoys interacting with various customers.
Outside of work, Andrew is a competitive individual who cherishes time spent with his family, either supporting his daughters’ academic and athletic pursuits or relaxing at their lake house in northern Michigan.
Shawn Cruz, the Project Supervisor at Performance Roofing and Siding, brings over 20 years of experience in the roofing industry to his role, having entered the field in 1996. Originally from Detroit and now residing in Taylor, Michigan, Shawn joined the company in June 2023, where he expertly manages job sites, handles material inventory, and ensures smooth project completion.
His extensive background in residential roofing installation has proven invaluable in his current position, allowing him to effectively oversee crews and maintain strong relationships with customers. When not facing daily challenges at work, Shawn prioritizes quality time with his daughter and maintains a regular gym routine, embodying a balance between his professional expertise and personal life.
Eric Russo is a Roofing and Siding Estimator at Performance Roofing and Siding, having joined the team in 2024. Hailing from Philadephia, Eric is based in the Greater Detroit Area, bringing over 12 years of experience in exterior home remodeling. Eric can be found servicing the Ann Arbor, Bloomfield Hills, Ferndale, and Pontiac areas. His career began with a major remodeling company, where he advanced into leadership roles where he excelled in communication skills. Eric is dedicated to providing exceptional customer service, guiding homeowners through the entire process from initial consultation to post-installation support.
He takes great pride in helping clients realize their dream homes while ensuring they receive the best value and care. Outside of work, Eric enjoys staying active with his dog, cooking, rooting on the Lions and Sixers, and traveling with his family.
David Robinson, the Owner and Operator of Performance Roofing and Siding’s Grand Rapids location, brings extensive industry knowledge to his role since joining the company in January 2025. With his education from Central Michigan University and over 15 years of professional experience, David’s background forms a strong foundation for leadership. Having entered the construction and building materials industry in July 2016, he leverages his expertise in installations, materials, and customer service to enhance the company’s value proposition. David’s responsibilities encompass strategic growth, team development, operational efficiency, and customer relationship management, with a focus on establishing a strong presence in the Greater Grand Rapids market.
A native of Westphalia, Michigan, currently transitioning from Plymouth, his market knowledge spans the Grand Rapids and Lansing regions, positioning him to effectively serve these growing territories. Outside of work, David demonstrates his commitment to personal growth through continuous learning and development. In his free time, he enjoys DIY home projects, golfing, and family activities, while actively supporting Michigan sports teams including the Lions, Tigers, Red Wings, and both Central Michigan and University of Michigan athletics, reflecting his dedication to both professional excellence and personal pursuits.
Mike Renfro, a Service Technician at Performance Roofing and Siding, brings over 25 years of roofing industry experience to his role since joining the company in 2023. Based in Flint, Michigan, Mike specializes in repairing roofing and siding, with a focus on making homes both beautiful and leak-free. His extensive background in the industry, which began in June 1998, has made him well-qualified for his current position. Mike finds great satisfaction in ensuring homeowner happiness and appreciates the team support at Performance Roofing and Siding.
Driven by a commitment to continuous improvement, Mike is focusing on enhancing his leadership skills and optimizing his time management strategies to further elevate his already substantial contributions to the team. In his free time, Mike enjoys fishing and hunting, balancing his professional dedication with outdoor pursuits.
Kelley Phillips, the Social Media Strategist at Performance Roofing and Siding, joined the company in 2022, bringing her communications and marketing background to a new industry. Based in beloved Milford, Michigan, Kelley’s role involves documenting customer projects from start to finish, creating engaging content, and ensuring a memorable experience for homeowners. Her favorite aspect of the job is interacting with excited customers and witnessing their joy upon project completion. A graduate of Eastern Michigan University, Kelley enjoys the collaborative team environment at Performance Roofing and Siding and aims to produce useful and fun content in the coming year, all while balancing her work with outdoor activities with her young son and cheering on the Detroit Lions.
Ashley Burtch joined Performance Roofing and Siding in September 2024, bringing her expertise in helping our production process run smoothly and keeping customers informed about the process as we refresh the look of their home. A Waterford native and Arizona State University alumni, Ashley’s background in hiring for roofing companies and providing consulting services across various industries has equipped her with valuable client relations skills. Though new to the roofing industry, she’s drawn to the opportunity for new challenges and enjoys connecting with people in this fast-paced environment. Ashley appreciates the family-like atmosphere and collaborative team spirit at Performance Roofing and Siding. She is focused on developing strong client relationships through consistent communication. Outside of work, she enjoys gardening, tending to her chickens, spending time with family at the lake, and cheering for the University of Michigan and Detroit Red Wings.
As the founder and President of Performance Roofing and Siding, this Waterford, Michigan native brings a lifelong passion for construction and entrepreneurship to his role. Launching the company in April 2022, he achieved rapid growth within 2 years, while maintaining a focus on being the best in class rather than the biggest. He places an emphasis on the customer experience from start to finish on all projects, with communication being at the forefront. With a background that includes home building, sales management at Wimsatt Building Materials, and hands-on experience in various construction roles, he brings a wealth of industry knowledge to the business. Performance Roofing and Siding has achieved Master Elite status with GAF and Elite Preferred status with James Hardie, positioning the company among the top installers in Michigan.
His vision for the company is to create a secure workplace with endless opportunities for skill and pay advancement, always putting people first and money second. Committed to customer satisfaction, he takes pride in the company’s five-star reviews and its ability to offer exceptional products and services. Looking ahead, he aims to expand the business to multiple locations, embodying his belief that success comes from helping others achieve their goals. When not working, he enjoys biking, running, reading, and savoring the outdoor beauty of Michigan with his wife, all while cheering on his beloved Detroit Lions.
Jack Flater brings over 6 years of expertise to his role as Estimator at Performance Roofing & Siding. After entering the industry in 2018, Jack developed extensive experience quoting hundreds of roofing and siding projects before joining the Performance team in March 2025. The Rochester Hills native combines his General Business degree from Albion College with his passion for architectural design, allowing him to help homeowners transform their exteriors with precision and creativity.
Currently based in Oakland County, Jack serves clients throughout the area, connecting with homeowners daily to address their needs—often identifying and solving issues they weren’t even aware of. With a background in both marketing and sales positions at a previous remodeling company, Jack approaches each project with a customer-first mentality, priding himself on delivering solutions “THE RIGHT WAY” in an industry where quality service makes all the difference. When not helping clients, the Utica High School graduate enjoys attending music festivals, DJing, and cheering on his beloved Michigan State Spartans and Detroit sports teams alongside friends and family.
Dave Mead brings a unique blend of craftsmanship and customer service to his role as Estimator at Performance Roofing & Siding. With 15 years of experience in the millwork industry creating custom cabinets and furniture, Dave developed an eye for detail and quality that seamlessly transfers to exterior home solutions. Having joined the company in March 2025, Dave partners with homeowners to deliver exceptional roofing and siding projects from consultation to completion.
The Gladwin, MI native leverages his entrepreneurial background—including founding and running his own cabinet business for 12 years and directing a nonprofit organization for over a decade—to provide clients with confident, knowledgeable service. Based in Lansing, Dave regularly visits the Grand Rapids market, bringing his passion for transforming homes to communities across Michigan. When not helping customers bring their vision to life, the former touring musician enjoys songwriting, fishing, golfing, and biking outdoors with family and friends, while also volunteering with YoungLife.
Performance Roofing and Siding wouldn’t be possible without the support of our Ann Arbor and Pontiac communities. That’s why we give back in the best way we know how. Throughout the year our crews take on pro bono projects for neighbors in need. See what we’re currently working on:
House of Providence is a nationally accredited program for children and families facing foster care. Known as “A place to call home”, this organization cares for dozens of children at once through their award-winning Family Simulation model. House of Providence is dedicated to helping foster children discover passions, regain confidence, and find their purpose so they can thrive with forever families.
For every project completed at Performance Roofing & Siding, we donate $10 to the Metro Food Rescue.
“It’s easier to take than to give. It’s nobler to give than to take. The thrill of taking lasts a day. The thrill of giving lasts a lifetime."
Performance Roofing and Siding is trusted throughout Ann Arbor and Pontiac, MI for our high-quality installation services, industry certifications, and exclusive manufacturer warranties. We have more than 30 years of business relationships in our communities and proudly offer 5-star customer service with every job.
We will send job site supervisors and a project manager to your home for the duration of the work. This ensures that you have a consistent and reliable point of contact before, during, and after your project with Performance Roofing and Siding.
At Performance Roofing and Siding, our goal is to help you get the best exterior remodel possible. Our instant online quotes are genuinely FREE with no obligation to you. We believe in transparent and detailed quotes that help you make informed decisions about your home’s needs. We look forward to working with you!
