Performance Roofing & Siding is built on over 25 years of roofing and siding experience. Our leadership has been licensed in Michigan since 1996 — bringing a legacy of craftsmanship, professionalism, and local know-how to every home we serve.
At Performance Roofing & Siding, we are your local friendly neighborhood roofing and siding professionals. We’re driven by a simple goal—to provide high-quality exterior remodels with unparalleled customer service. We’ve been committed to serving local communities with dependable roofing, siding, and solar solutions.
Neighbors Serving Neighbors
We’re not just contractors—we’re your local roofing professionals who live and work in the same Michigan communities you call home.
Our Simple Promise
High-quality exterior remodels with the level of service we’d want for our own families. Our work philosophy includes:
The Safest Choice for Your Investment
Engineered specifically to protect Michigan homes from our extreme weather challenges—because your home deserves nothing less.
When you work with Performance Roofing & Siding, you’re partnering with a team that puts your satisfaction first. Quality craftsmanship has no shortcuts. Your peace of mind is our ultimate goal.
What Sets Us Apart
Performance Roofing & Siding wouldn’t be possible without the support of our Southern Michigan communities. Giving back is the best way we know how to impact our local communities. Throughout the year, our crews take on pro bono projects for neighbors in need.
House of Providence: Oakland County – nationally accredited program for children and families facing foster care.See our project.
Metro Food Rescue – helps redirect food that would otherwise go to waste — delivering it to local shelters and families in need. As part of our commitment to giving back, we make a small monthly donation for every job we complete.
At Performance Roofing & Siding, our success is built on more than roofs and siding—it’s built on values that guide every decision we make. We’re proud to serve our communities while continuously pushing ourselves to be better, both as individuals and as a company. These aren’t just words on a wall; they’re how we operate every day.
We are always learning, improving, and finding ways to deliver better service and better results. Why? Because what worked well yesterday can be done even better tomorrow.
When it’s time to work, we move fast and efficiently. We respect your time and aim to complete every project on schedule without sacrificing quality.
Curious about the cost of your roofing project? Our Instant Roof Quote tool helps you get a better idea of project pricing without ever leaving your house. Whether you’re planning ahead or ready to start, you’ll get fast, accurate information to help you budget with confidence. After your instant quote, let’s chat to discuss the specifics of your home and needs for the most accurate quote.
Roger Sovis, the General Manager at Performance Roofing and Siding, brings a wealth of experience to his role since joining the company in 2024. With a Bachelor of Arts from Michigan State University and an MBA in Strategic Management from Azusa Pacific University, Roger’s educational background complements his diverse professional experience. Having entered the roofing industry in April 2021, he leverages his prior construction management expertise from the Experiential Marketing and Exhibit industry to enhance PRS’s processes and customer service. As General Manager, Roger’s responsibilities span team leadership, strategic planning, operations management, and customer relations, with a focus on developing and documenting Standard Operating Procedures. A resident of Northeast Oakland County, Roger’s market knowledge covers much of Oakland County, parts of Genesee County, and Northeast Livingston County.
Outside of work, Roger is actively involved with Oakwood Community Church and Leadership Oakland, demonstrating his commitment to community engagement. In his free time, he enjoys spending time with family, praying, working on home projects, and attending collector car shows and tours, showcasing a well-rounded approach to both his professional and personal life.
Tammy Chaffin, the Business Support Manager at Performance Roofing and Siding, brings her expertise in managing daily operations, invoicing, customer service, and overseeing the Service Department. Originally from Midland County and now residing in Oakland County, Tammy was attracted to the industry for its fast-paced environment and the opportunity to make a meaningful difference in customers’ lives. Her experience managing the office of her family business has proven invaluable in her current role, where she strives for flawless business operations and personal peak performance. Outside of work, Tammy prioritizes her daily gym routine and cherishes time spent with her granddaughter and family, embodying a strong work-life balance despite her dedication to both Performance Roofing and Siding and her family business.
Andrew Jordan, Production Manager at Performance Roof and Siding, brings over 30 years of construction industry experience to his role. Starting his career as a framing carpenter, Andrew honed his skills in high-end woodworking and project management before joining the company. With a passion for reconstructing neglected projects and integrating modern technology into traditional structures, Andrew excels in job delivery and management. His background in running pizzerias early in his career instilled exceptional service skills that he applies to his current work, where he most enjoys interacting with various customers.
Outside of work, Andrew is a competitive individual who cherishes time spent with his family, either supporting his daughters’ academic and athletic pursuits or relaxing at their lake house in northern Michigan.
Shawn Cruz, the Project Supervisor at Performance Roofing and Siding, brings over 20 years of experience in the roofing industry to his role, having entered the field in 1996. Originally from Detroit and now residing in Taylor, Michigan, Shawn expertly manages job sites, handles material inventory, and ensures smooth project completion.
His extensive background in residential roofing installation has proven invaluable in his current position, allowing him to effectively oversee crews and maintain strong relationships with customers. When not facing daily challenges at work, Shawn prioritizes quality time with his daughter and maintains a regular gym routine, embodying a balance between his professional expertise and personal life.
Eric Russo is a Roofing and Siding Estimator at Performance Roofing and Siding. Hailing from Philadelphia, Eric is based in the Greater Detroit Area, bringing over 12 years of experience in exterior home remodeling. Eric can be found servicing the Ann Arbor, Bloomfield Hills, Ferndale, and Pontiac areas. His career began with a major remodeling company, where he advanced into leadership roles where he excelled in communication skills. Eric is dedicated to providing exceptional customer service, guiding homeowners through the entire process from initial consultation to post-installation support.
He takes great pride in helping clients realize their dream homes while ensuring they receive the best value and care. Outside of work, Eric enjoys staying active with his dog, cooking, rooting on the Lions and Sixers, and traveling with his family.
Jack Flater brings over 6 years of expertise to his role as Estimator at Performance Roofing & Siding. After entering the industry in 2018, Jack developed extensive experience quoting hundreds of roofing and siding projects throughout his career. The Rochester Hills native combines his General Business degree from Albion College with his passion for architectural design, allowing him to help homeowners transform their exteriors with precision and creativity.
Currently based in Oakland County, Jack serves clients throughout the area, connecting with homeowners daily to address their needs—often identifying and solving issues they weren’t even aware of. With a background in both marketing and sales positions at a previous remodeling company, Jack approaches each project with a customer-first mentality, priding himself on delivering solutions “THE RIGHT WAY” in an industry where quality service makes all the difference. When not helping clients, the Utica High School graduate enjoys attending music festivals, DJing, and cheering on his beloved Michigan State Spartans and Detroit sports teams alongside friends and family.
Dave Mead brings a unique blend of craftsmanship and customer service to his role as Estimator at Performance Roofing & Siding. With 15 years of experience in the millwork industry creating custom cabinets and furniture, Dave developed an eye for detail and quality that seamlessly transfers to exterior home solutions. Dave partners with homeowners to deliver exceptional roofing and siding projects from consultation to completion.
The Gladwin, MI native leverages his entrepreneurial background—including founding and running his own cabinet business for 12 years and directing a nonprofit organization for over a decade—to provide clients with confident, knowledgeable service. Based in Lansing, Dave regularly visits the Grand Rapids market, bringing his passion for transforming homes to communities across Michigan. When not helping customers bring their vision to life, the former touring musician enjoys songwriting, fishing, golfing, and biking outdoors with family and friends, while also volunteering with YoungLife.
Ashley Burtch joined Performance Roofing and Siding team, bringing her expertise in helping our production process run smoothly and keeping customers informed about the process as we refresh the look of their home . A Waterford native and Arizona State University alumni, Ashley’s background in hiring for roofing companies and providing consulting services across various industries has equipped her with valuable client relations skills.
Though new to the roofing industry, she’s drawn to the opportunity for new challenges and enjoys connecting with people in this fast-paced environment. Ashley appreciates the family-like atmosphere and collaborative team spirit at Performance Roofing and Siding. She is focused on developing strong client relationships through consistent communication. Outside of work, she enjoys gardening, tending to her chickens, spending time with family at the lake, and cheering for the University of Michigan and Detroit Red Wings.
Mike Renfro, a Service Technician at Performance Roofing and Siding, brings over 25 years of roofing industry experience to his role since joining the company. Based in Flint, Michigan, Mike specializes in repairing roofing and siding, with a focus on making homes both beautiful and leak-free. His extensive background in the industry, which began in June 1998, has made him well-qualified for his current position. Mike finds great satisfaction in ensuring homeowner happiness and appreciates the team support at Performance Roofing and Siding.
Driven by a commitment to continuous improvement, Mike is focusing on enhancing his leadership skills and optimizing his time management strategies to further elevate his already substantial contributions to the team. In his free time, Mike enjoys fishing and hunting, balancing his professional dedication with outdoor pursuits.
Kelley Phillips, the Social Media Strategist at Performance Roofing and Siding, bringing her communications and marketing background to a new industry. Based in beloved Milford, Michigan, Kelley’s role involves documenting customer projects from start to finish, creating engaging content, and ensuring a memorable experience for homeowners. Her favorite aspect of the job is interacting with excited customers and witnessing their joy upon project completion. A graduate of Eastern Michigan University, Kelley enjoys the collaborative team environment at Performance Roofing and Siding and aims to produce useful and fun content in the coming year, all while balancing her work with outdoor activities with her young son and cheering on the Detroit Lions.
David Robinson, the Owner and Operator of Performance Roofing and Siding’s Grand Rapids location, brings extensive industry knowledge strengthening our team. With his education from Central Michigan University and over 15 years of professional experience, David’s background forms a strong foundation for leadership. Having entered the construction and building materials industry in July 2016, he leverages his expertise in installations, materials, and customer service to enhance the company’s value proposition. David’s responsibilities encompass strategic growth, team development, operational efficiency, and customer relationship management, with a focus on establishing a strong presence in the Greater Grand Rapids market.
A native of Westphalia, Michigan, currently transitioning from Plymouth, his market knowledge spans the Grand Rapids and Lansing regions, positioning him to effectively serve these growing territories. Outside of work, David demonstrates his commitment to personal growth through continuous learning and development. In his free time, he enjoys DIY home projects, golfing, and family activities, while actively supporting Michigan sports teams including the Lions, Tigers, Red Wings, and both Central Michigan and University of Michigan athletics, reflecting his dedication to both professional excellence and personal pursuits.
As the founder and President of Performance Roofing and Siding, this Waterford, Michigan native brings a lifelong passion for construction and entrepreneurship to his role. Launching the company, he achieved rapid growth while maintaining a focus on being the best in class rather than the biggest. He places an emphasis on the customer experience from start to finish on all projects, with communication being at the forefront. With a background that includes home building, sales management at Wimsatt Building Materials, and hands-on experience in various construction roles, he brings a wealth of industry knowledge to the business. Performance Roofing and Siding has achieved Master Elite status with GAF and Elite Preferred status with James Hardie, positioning the company among the top installers in Michigan.
His vision for the company is to create a secure workplace with endless opportunities for skill and pay advancement, always putting people first and money second. Committed to customer satisfaction, he takes pride in the company’s five-star reviews and its ability to offer exceptional products and services. Looking ahead, he aims to expand the business to multiple locations, embodying his belief that success comes from helping others achieve their goals. When not working, he enjoys biking, running, reading, and savoring the outdoor beauty of Michigan with his wife, all while cheering on his beloved Detroit Lions.
Have a question or need fast answers? We offer 24/7 call and text support.
Skip the guesswork. Our licensed pros perform a thorough 28-point inspection and give you photo-documented results — no pressure, just clear next steps.
Have a quick question or can’t talk? Fill out a short form and we will get back to you right away with next steps.
Watch our quick overview video to see how we tackle Michigan roof replacements from start to finish. Or scroll down for answers to questions we hear most often from homeowners just like you. Need more details? Check out our FAQ page.
Performance Roofing & Siding has been licensed since 1996, with over 60 years of combined experience on our team. We’ve weathered the same storms you have — and that’s made us experts at protecting Michigan homes from everything our seasons throw at them.
Absolutely. We believe in supporting the Michigan communities that support us. Our team regularly takes on pro bono projects for neighbors in need and proudly supports organizations like House of Providence, Grace Centers of Hope, and Metro Food Rescue. Building better homes starts with building stronger communities– and we are all in.
Still have questions? We’re always here to help. Call us or stop by-we’re your neighbors, and your peace of mind of our priority. Check out our FAQ page as well.
