About the Performance Roofing and Siding Team

Performance Roofing and Siding staff with the company trucks

The Roofing and Siding Partner You Can Trust

Performance Roofing and Siding – Serving Oakland, Washtenaw, Wayne, Livingston, and Macomb Counties since 1996

We’re your friendly neighborhood roofing professionals, driven by a single goal – providing high-quality exterior remodels with unparalleled customer service. Since 1996, we have been serving our local communities and working to ensure each roof we touch stands as a testament to our commitment, craftsmanship, and passion. We understand that your home is your biggest asset and that a strong roof is essential to protect that investment. At Performance Roofing and Siding, we pride ourselves on completing our projects with integrity and transparency. If you need a roofing team that cares and values your peace of mind as much as you do, then you’ve come to the right place.

Meet the Performance Roofing and Siding Team

Performance Roofing and Siding employee Roger Sovis

Roger Sovis, General Manager

Roger Sovis, the General Manager at Performance Roofing and Siding, brings a wealth of experience to his role since joining the company in 2024. With a Bachelor of Arts from Michigan State University and an MBA in Strategic Management from Azusa Pacific University, Roger’s educational background complements his diverse professional experience. Having entered the roofing industry in April 2021, he leverages his prior construction management expertise from the Experiential Marketing and Exhibit industry to enhance PRS’s processes and customer service. As General Manager, Roger’s responsibilities span team leadership, strategic planning, operations management, and customer relations, with a focus on developing and documenting Standard Operating Procedures. A resident of Northeast Oakland County, Roger’s market knowledge covers much of Oakland County, parts of Genesee County, and Northeast Livingston County.

Outside of work, Roger is actively involved with Oakwood Community Church and Leadership Oakland, demonstrating his commitment to community engagement. In his free time, he enjoys spending time with family, praying, working on home projects, and attending collector car shows and tours, showcasing a well-rounded approach to both his professional and personal life.

Performance Roofing and Siding employee Tammy Chaffin

Tammy Chaffin, Business Support Manager

Tammy Chaffin, the Business Support Manager at Performance Roofing and Siding, joined the company in 2023, bringing her expertise in managing daily operations, invoicing, customer service, and overseeing the Service Department. Originally from Midland County and now residing in Oakland County, Tammy was attracted to the industry for its fast-paced environment and the opportunity to make a meaningful difference in customers’ lives. Her experience managing the office of her family business has proven invaluable in her current role, where she strives for flawless business operations and personal peak performance. Outside of work, Tammy prioritizes her daily gym routine and cherishes time spent with her granddaughter and family, embodying a strong work-life balance despite her dedication to both Performance Roofing and Siding and her family business.
Performance Roofing and Siding employee Andrew Jordan

Andrew Jordan, Project Manager

Andrew Jordan, Production Manager at Performance Roof and Siding, brings over 30 years of construction industry experience to his role. Starting his career as a framing carpenter, Andrew honed his skills in high-end woodworking and project management before joining the company in 2024. With a passion for reconstructing neglected projects and integrating modern technology into traditional structures, Andrew excels in job delivery and management. His background in running pizzerias early in his career instilled exceptional service skills that he applies to his current work, where he most enjoys interacting with various customers.

Outside of work, Andrew is a competitive individual who cherishes time spent with his family, either supporting his daughters’ academic and athletic pursuits or relaxing at their lake house in northern Michigan.

Performance Roofing and Siding employee Shawn Cruz

Shawn Cruz, Project Supervisor

Shawn Cruz, the Project Supervisor at Performance Roofing and Siding, brings over 20 years of experience in the roofing industry to his role, having entered the field in 1996. Originally from Detroit and now residing in Taylor, Michigan, Shawn joined the company in June 2023, where he expertly manages job sites, handles material inventory, and ensures smooth project completion.

His extensive background in residential roofing installation has proven invaluable in his current position, allowing him to effectively oversee crews and maintain strong relationships with customers. When not facing daily challenges at work, Shawn prioritizes quality time with his daughter and maintains a regular gym routine, embodying a balance between his professional expertise and personal life.

Performance Roofing and Siding employee Eric Russo

Eric Russo, Estimator

Eric Russo is a Roofing and Siding Estimator at Performance Roofing and Siding, having joined the team in 2024. Hailing from Philadephia, Eric is based in the Greater Detroit Area, bringing over 12 years of experience in exterior home remodeling. Eric can be found servicing the Ann Arbor, Bloomfield Hills, Ferndale, and Pontiac areas. His career began with a major remodeling company, where he advanced into leadership roles where he excelled in communication skills. Eric is dedicated to providing exceptional customer service, guiding homeowners through the entire process from initial consultation to post-installation support.

He takes great pride in helping clients realize their dream homes while ensuring they receive the best value and care. Outside of work, Eric enjoys staying active with his dog, cooking, rooting on the Lions and Sixers, and traveling with his family.

Performance Roofing and Siding employee Seth Bliss

Seth Bliss, Estimator

Seth Bliss brings over 17 years of experience within the construction industry at Performance Roofing & Siding. Having entered the industry in 2008, Seth honed his skills in Sales and Management before joining the company in 2023. A true team player, his role supports the office and sales teams, along with project management. Based in Macomb/Oakland, the Novi native now enjoys the freedom and flexibility of his role on the Performance Roofing & Siding team. Whether visiting job sites across Ann Arbor and Pontiac or making frequent trips to the local Costco, Seth remains active in his community, volunteering for the Salvation Army and Cystic Fibrosis Foundation.

In his free time, the sales expert enjoys spending quality time with his family.

Performance Roofing and Siding employee Mike Renfro

Mike Renfro, Service Technician

Mike Renfro, a Service Technician at Performance Roofing and Siding, brings over 25 years of roofing industry experience to his role since joining the company in 2023. Based in Flint, Michigan, Mike specializes in repairing roofing and siding, with a focus on making homes both beautiful and leak-free. His extensive background in the industry, which began in June 1998, has made him well-qualified for his current position. Mike finds great satisfaction in ensuring homeowner happiness and appreciates the team support at Performance Roofing and Siding.

Driven by a commitment to continuous improvement, Mike is focusing on enhancing his leadership skills and optimizing his time management strategies to further elevate his already substantial contributions to the team. In his free time, Mike enjoys fishing and hunting, balancing his professional dedication with outdoor pursuits.

Performance Roofing and Siding employee Kelley Phillips

Kelley Phillips, Social Media Strategist

Kelley Phillips, the Social Media Strategist at Performance Roofing and Siding, joined the company in 2022, bringing her communications and marketing background to a new industry. Based in beloved Milford, Michigan, Kelley’s role involves documenting customer projects from start to finish, creating engaging content, and ensuring a memorable experience for homeowners. Her favorite aspect of the job is interacting with excited customers and witnessing their joy upon project completion. A graduate of Eastern Michigan University, Kelley enjoys the collaborative team environment at Performance Roofing and Siding and aims to produce useful and fun content in the coming year, all while balancing her work with outdoor activities with her young son and cheering on the Detroit Lions.

Performance Roofing and Siding employee Ashley Burtch

Ashley Burtch, Brand Ambassador

Ashley Burtch joined Performance Roofing and Siding as a Brand Ambassador in September 2024, bringing a fresh perspective to her role in scheduling appointments and gathering customer testimonials. A Waterford native and Arizona State University alumni, Ashley’s background in hiring for roofing companies and providing consulting services across various industries has equipped her with valuable client relations skills. Though new to the roofing industry, she’s drawn to the opportunity for new challenges and enjoys connecting with people in this fast-paced environment. Ashley appreciates the family-like atmosphere and collaborative team spirit at Performance Roofing and Siding. She is focused on developing strong client relationships through consistent communication. Outside of work, she enjoys gardening, tending to her chickens, spending time with family at the lake, and cheering for the University of Michigan and Detroit Red Wings.
Performance Roofing and Siding Owner Joel Boyd

Joel Boyd, Owner

As the founder and President of Performance Roofing and Siding, this Waterford, Michigan native brings a lifelong passion for construction and entrepreneurship to his role. Launching the company in April 2022, he achieved rapid growth within 2 years, while maintaining a focus on being the best in class rather than the biggest. He places an emphasis on the customer experience from start to finish on all projects, with communication being at the forefront. With a background that includes home building, sales management at Wimsatt Building Materials, and hands-on experience in various construction roles, he brings a wealth of industry knowledge to the business. Performance Roofing and Siding has achieved Master Elite status with GAF and Elite Preferred status with James Hardie, positioning the company among the top installers in Michigan.

His vision for the company is to create a secure workplace with endless opportunities for skill and pay advancement, always putting people first and money second. Committed to customer satisfaction, he takes pride in the company’s five-star reviews and its ability to offer exceptional products and services. Looking ahead, he aims to expand the business to multiple locations, embodying his belief that success comes from helping others achieve their goals. When not working, he enjoys biking, running, reading, and savoring the outdoor beauty of Michigan with his wife, all while cheering on his beloved Detroit Lions.

We’re More than Roofs – We’re Building Relationships That Last

Performance Roofing and Siding wouldn’t be possible without the support of our Ann Arbor and Pontiac communities. That’s why we give back in the best way we know how. Throughout the year our crews take on pro bono projects for neighbors in need. See what we’re currently working on:

House of Providence: Oakland County

House of Providence is a nationally accredited program for children and families facing foster care. Known as “A place to call home”, this organization cares for dozens of children at once through their award-winning Family Simulation model. House of Providence is dedicated to helping foster children discover passions, regain confidence, and find their purpose so they can thrive with forever families.

Fast Stats & Facts

Real Winners Give Back

We support the following organizations

For the Holiday’s we are giving back. Please choose from one of the below charities that you would like us to donate to on your behalf. Learn more about each from their website links below. Then submit your selection in the form to the right.
Select Your Holiday Giving Charity

“It’s easier to take than to give. It’s nobler to give than to take. The thrill of taking lasts a day. The thrill of giving lasts a lifetime."

Frequently Asked Roofing and Siding Questions

Performance Roofing and Siding is trusted throughout Ann Arbor and Pontiac, MI for our high-quality installation services, industry certifications, and exclusive manufacturer warranties. We have more than 30 years of business relationships in our communities and proudly offer 5-star customer service with every job.

During the project, we will have job site supervisors and a project manager on-site to oversee the work. This means you’ll have a dedicated and reliable point of contact throughout the entire process, ensuring clear communication and support before, during, and after your project with Performance Roofing and Siding.

At Performance Roofing and Siding, our goal is to help you get the best exterior remodel possible. Our instant online quotes are genuinely FREE with no obligation to you. We believe in transparent and detailed quotes that help you make informed decisions about your home’s needs. We look forward to working with you!

At Performance Roofing and Siding, we pride ourselves on our commitment to quality, transparency, and customer satisfaction. With a team of experienced professionals and a focus on using top-tier materials, we ensure every project is completed to the highest standards. Our status as a James Hardie Elite Preferred Contractor and GAF Master Elite Installer further demonstrates our dedication to excellence.

Performance Roofing and Siding has been serving the community for nearly 30 years. Our extensive experience allows us to handle a wide range of roofing and siding projects, ensuring you receive the best service and expertise available.

We believe that excellent customer service is key to a successful project. From your first consultation to the final inspection, we prioritize clear communication, transparency, and responsiveness. Our goal is to ensure that you feel informed and confident every step of the way, making your experience as smooth and satisfying as possible.